NBC waited until Halloween week to launch its spooky Friday dramas, and it paid off, with " Grimm" returning to good numbers and newcomer " Dracula " winning its timeslot among young adults.
According to preliminary national estimates from Nielsen, NBC won Friday in adults 18-49 behind the night's top two scripted programs, "Grimm" (1.8 rating/6 share in adults 18-49 and 6.1 million viewers overall) and "Dracula" (1.6/6 in 18-49, 5.3 million viewers overall).
"Grimm," now in its third season, opened 13% above its year-ago Friday premiere (1.6) and placed second in its 9 p.m. timeslot in 18-49 to ABC's " Shark Tank " (2.0/7 in 18-49, 7.3 million viewers overall). This is NBC's best demo result in the Friday-at-9 hour in nearly one year.
It was followed by the series premiere of Jonathan Rhys-Meyers drama "Dracula," which won its hour in 18-49 and 25-54 (2.4/7). Excluding the night that the Boston bombing suspect was captured, this is the Peacock's best in-season demo delivery in the 10 p.m. hour since January. A year ago, the Friday premiere of "Dateline" in the 10 p.m. hour did a 1.3 rating in 18-49.
"Grimm" was the last Friday drama premiere on any network to draw a higher rating than "Dracula's" 1.8 (a 2.1 in October 2011).
Elsewhere, ABC's "Shark Tank" ruled as the night's No. 1 show in 18-49 (2.0/7) and 25-54 (2.6/7), while CBS' "Blue Bloods" (1.3/4 in 18-49, 11.0 million viewers overall) and "Hawaii Five-0″ (1.4/5 in 18-49, 9.3 million viewers overall) led the way as Friday's most-watched programs overall.
In the night's opening-hour reality show battle, CBS' "Undercover Boss" (1.6/6 in 18-49, 8.6 million viewers overall) prevailed over Fox's "MasterChef Junior" (1.4/5 in 18-49, 3.8 million viewers overall), though the latter figures to pull ahead in 18-49 with DVR playback.
At CW, it was a modest second-season premiere for "The Carrie Diaries" (0.3/1 in 18-49, 0.8 million viewers overall).
Preliminary 18-49 averages for the night: NBC, 1.6/6; ABC and CBS, 1.4/5; Fox, 1.1/4; CW, 0.3/1.
In total viewers: CBS, 9.6 million; ABC, 6.1 million; NBC, 5.8 million; Fox, 2.9 million; CW, 0.8 million.
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