Game 3 of the World Series ended on this crazy play and FOX garnered a TV ratings hit
FOX baseball analyst Tim McCarver said it was the craziest ending to a game-World Series or otherwise-he'd ever seen and fans tuned in, and talked about it at levels not seen in years.
The crazy ending to Game 3 of the 2013 World Series that saw the lead shift back and forth only to end on what has to be the first walk-off interference play drew strong TV numbers for FOX.
In front of a Busch Stadium record 47,432 fans, Saturday's 5-4 victory by the Cardinals over the Red Sox - the record-tying 13th one-run game of the 2013 Postseason - drew 12.5 million viewers on FOX, up 19 percent over Game 3 in 2012 and ranking as the most-watched World Series Game 3 since 2009 based on Nielsen Media Research data. FOX averaged a 7.4 fast national rating for the game, up 21 percent over Game 3 in 2012, and leading to a dominant win in primetime, where FOX topped the second place network by 173 percent and beat the other three broadcast networks combined based on metered market ratings.
Overall, the 2013 World Series is averaging 13.4 million viewers through three games, up 15 percent over last year and the highest average through three games since 2010.
In St. Louis, the game drew a 37.2 rating with a 62 share (percentage of available TVs tuned in), the best for any game in the market since Game 7 of the 2011 World Series. In Boston, the game drew a 32.4 rating.
The World Series was also once again the most talked about show on Twitter in primetime by a very wide margin. With the crazy interference play that saw Allen Craig of the Cardinals trip over Will Middlebrooks of the Red Sox resulting in the wild walk-off win for St. Louis, Game 3 drew 482,228 total tweets by 211,100 unique authors, nearly six times as many tweets as anything else on opposite it Saturday night (up 472 percent over the second place show, according to data from SocialGuide). There were 110,238 tweets sent within five minutes after the end of the game, making the wild finish of Game 3 the most talked-about moment of the 2013 Postseason. In fact, it topped every moment of the 2012 Postseason except the Giants winning the World Series (158,747 comments).
See the crazy ending to Game 3, below Follow Maury Brown on Twitter @BizballMaury
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